2011 - Moen Faucets

We just launched a new brand campaign for Moen faucets that will be running globally. The spots started running this week along with the print. Geoff McFetridge was the director, who created a reflective world using the surfaces of the faucet to tell our story of how often we use our faucets. Not only did Geoff direct the spots, but he also designed many of aspects ranging from the beautiful dresses in "Brushing teeth" to the amazing wallpaper and googly eyed cups in the "Washing Dishes" spot.

The print was shot by British photographer, Dan Tobin Smith, who designed installations of every-day objects to resemble the flow of water. Reminding people how often we use our faucets and how important it is to choose your faucet wisely.