Amy Elkin: Summer 2010: Barely There "Smart Size" ads

Finding the right bra size shouldn't be a game. Barely There's new innovative sizing system, Smart Sizes, takes the hassle out of finding your right bra size by introducing a sizing system that's in XS, S, M, L, XL. We created a fun print and online ad campaign that introduces new Smart Sizes and showcases the CustomFlex Fit Collection that's now available in stores. The ads are running in July, Aug., and Sept. fashion pubs such as InStyle, Marie Claire, Cosmo, and others.

CD: Rob Schapiro; ACD/AD: Amy Elkin; ACD/CW: Anne Marie Hite; Photography: Ilan Rubin; Illustration: Sarah Coleman; Producers: Cindy Hicks, Kay Franz, Angela Leaf

Bio

In 1996, Amy began her career as a pioneer in The Martin Agency’s interactive department, Martin Interactive, helping design Coca-Cola’s first website. During the next 7 years, she created websites, CD-ROMs, online advertising campaigns, micro-sites, e-mail programs and more for other clients including Marriott, Seiko, Pulsar, Gerber, Saab, Finlandia Vodka, TV Land, Charles Schwab, Careerbuilder and others. She then transitioned into the agency’s general creative department where she began to work within traditional mediums as well.

As a Vice President, Associate Creative Director at The Martin Agency, Amy created many award-winning, integrated campaigns. Her accounts included Hanes, Barely There, Moen, Newseum, Walmart, Sunglass Hut and others. Over the years, Amy’s work has been recognized by The One Show, NY Art Directors Club, Communication Arts, Echoes, Caples, Obie Awards, Kelly Awards, Graphis, Omma Awards, WIN Awards, IAB Mixx awards, and more. Her favorite award has been her Martin Agency Cobblestone “creative excellence” award that she received from Mike Hughes in 2009.

Today, Amy owns her own creative services company, Amy Elkin Creative. She enjoys helping brands of all sizes and helping creative people, companies, and brands grow. Amy is also an adjunct professor at the VCU Brandcenter.

A native of Richmond, Virginia, Amy enjoys spending her free time with her husband, two children, and their French Bulldogs. She’s a graduate from Virginia Commonwealth University’s Communication Arts and Design and enjoys painting on large canvases in her free time.

Amy Elkin

Summer 2010: Barely There "Smart Size" ads

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