Summer 2010: Barely There "Smart Size" ads

Finding the right bra size shouldn't be a game. Barely There's new innovative sizing system, Smart Sizes, takes the hassle out of finding your right bra size by introducing a sizing system that's in XS, S, M, L, XL. We created a fun print and online ad campaign that introduces new Smart Sizes and showcases the CustomFlex Fit Collection that's now available in stores. The ads are running in July, Aug., and Sept. fashion pubs such as InStyle, Marie Claire, Cosmo, and others.

CD: Rob Schapiro; ACD/AD: Amy Elkin; ACD/CW: Anne Marie Hite; Photography: Ilan Rubin; Illustration: Sarah Coleman; Producers: Cindy Hicks, Kay Franz, Angela Leaf