2011 Barely There – Bra Bingo!
To continue to build awareness of Barely There’s smart sizes , we’ve created a new print and digital campaign that features Bra Bingo. Playing off of the idea "Finding the right bra size shouldn't be a game", we juxtaposed a funny bingo bra with the new Barely There Dreamform Bra. The DreamForm bra shapes to fit you – taking the guess work out of finding your perfect size. Print, online ads, and a game on Facebook will all feature Bra Bingo. The game offers fans a chance to win a free bra every day, and doubled our fan base the first week of launch.