Newseum "Where the News Comes to Life" Integrated Campaign

In spring 2008, the world's most interactive museum of news was re-opening in the heart of Washington D.C. We created this integrated campaign to build awareness and drive traffic to and the museum itself. Newspaper ads, out-of-home, online, and more drove record attendance during it's first weeks.

This integrated campaign received a bronze Caples award and a Silver at the Richmond Show. The outdoor was an Obies finalist and featured in Ad Age's "Art of Outdoor" issue.