In 2006, we got our Hanes on Jennifer Love Hewitt in ads that featured the All-Over Comfort Bra. This integrated campaign featured print ads, a special insert, online ads, and a TV spot, which all drove traffic to Hanes.com/Photoshoot where people could find out more about this new bra that was perfect for Jennifer Love Hewitt. Before the spot even aired, people got their hands on the tv spot, and it was posted to youtube.
