Hanes 2008 - "Be Wedgie Free" Integrated Campaign

In spring of 2008, we launched an integrated campaign for the new Hanes No Ride-Up panties. TV, Print, and Online drove traffic to a special Be Wedgie Free micro-site. The campaign received great results and press.

Sarah's "shake it out" dance was a success at youtube. Along with the brand channel: www.youtube.com/bewedgiefree