Amy Elkin: Barely There - Invisible Look Print Campaign

In 2006, Barely There needed to gain brand recognition among a group of women, ages 25-45. Targeting women who wear bras for one reason — to help them look and feel great in their clothes. In a world filled with sexy supermodels, we decided to break through the clutter and reach out to our target with a message that was more relevant to them — Barely There helps you look and feel great in your clothes. We created a problem/solution campaign, playing off the Barely There brand name. This campaign consisted of Print, Online, In-Store, and Guerilla tactics. We drove women to the website, barelythere.com, to see more of the Invisible Look Collection and other Barely There products.

The Barely There "Invisible Look" print campaign was a 2007 Kelly Awards Finalist.

Bio

In 1996, Amy began her career as a pioneer in The Martin Agency’s interactive department, Martin Interactive, helping design Coca-Cola’s first website. During the next 7 years, she created websites, CD-ROMs, online advertising campaigns, micro-sites, e-mail programs and more for other clients including Marriott, Seiko, Pulsar, Gerber, Saab, Finlandia Vodka, TV Land, Charles Schwab, Careerbuilder and others. She then transitioned into the agency’s general creative department where she began to work within traditional mediums as well.

As a Vice President, Associate Creative Director at The Martin Agency, Amy created many award-winning, integrated campaigns. Her accounts included Hanes, Barely There, Moen, Newseum, Walmart, Sunglass Hut and others. Over the years, Amy’s work has been recognized by The One Show, NY Art Directors Club, Communication Arts, Echoes, Caples, Obie Awards, Kelly Awards, Graphis, Omma Awards, WIN Awards, IAB Mixx awards, and more. Her favorite award has been her Martin Agency Cobblestone “creative excellence” award that she received from Mike Hughes in 2009.

Today, Amy owns her own creative services company, Amy Elkin Creative. She enjoys helping brands of all sizes and helping creative people, companies, and brands grow. Amy is also an adjunct professor at the VCU Brandcenter.

A native of Richmond, Virginia, Amy enjoys spending her free time with her husband, two children, and their French Bulldogs. She’s a graduate from Virginia Commonwealth University’s Communication Arts and Design and enjoys painting on large canvases in her free time.

Amy Elkin

Barely There - Invisible Look Print Campaign

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