In 2006, Barely There needed to gain brand recognition among a group of women, ages 25-45. Targeting women who wear bras for one reason — to help them look and feel great in their clothes. In a world filled with sexy supermodels, we decided to break through the clutter and reach out to our target with a message that was more relevant to them — Barely There helps you look and feel great in your clothes. We created a problem/solution campaign, playing off the Barely There brand name. This campaign consisted of Print, Online, In-Store, and Guerilla tactics. We drove women to the website, barelythere.com, to see more of the Invisible Look Collection and other Barely There products.
The Barely There "Invisible Look" print campaign was a 2007 Kelly Awards Finalist.