Barely There - Invisible Look Print Campaign

In 2006, Barely There needed to gain brand recognition among a group of women, ages 25-45. Targeting women who wear bras for one reason — to help them look and feel great in their clothes. In a world filled with sexy supermodels, we decided to break through the clutter and reach out to our target with a message that was more relevant to them — Barely There helps you look and feel great in your clothes. We created a problem/solution campaign, playing off the Barely There brand name. This campaign consisted of Print, Online, In-Store, and Guerilla tactics. We drove women to the website,, to see more of the Invisible Look Collection and other Barely There products.

The Barely There "Invisible Look" print campaign was a 2007 Kelly Awards Finalist.